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Apple has a booming market from whatever angle you look at it. Every shiny new device that is launched is met with an incredible demand and rave reviews. The App Store is full of (mostly) paid versions of apps that generate an enormous amount of revenue. The iTunes store is one of the biggest go-to markets for everything from music to movie rentals. Although Apple keeps notoriously tight regulations over the App Store and iTunes store, the amount of attacks launched against users has begun to rise. In lieu of this, the tech mega giant recently decided to increase their security in an attempt to counter the attacks.

The new prompts are an attempt to restrict criminal access to accounts. The App Store is a big target for Apple product thieves who often use a user’s information to purchase expensive apps on their account. New security measures should help give peace of mind to users concerned about phishing, as long as they choose to use the additional security. Unfortunately, the security measures added are more than bizarre; they’re outright cumbersome and redundant. If users choose to add the extra security features to their accounts, they will be required to create three questions and input the answers every time they download a new app. They can also opt to link another e-mail account to their Apple ID in case they lose access to their main account. Many users have already expressed their dissatisfaction with the additional security measures with some expressing concerns about giving out so much personal information. It’s uncertain how many will want to answer a slew of security questions for every frivolous app download.

Within 24 hours of the security update, several users were confused as their devices were requesting additional information from them. Apple support forums quickly filled up with users questioning if it was a legitimate update or a phishing attempt. While it was indeed a legitimate request, it’s easy to see why some were left befuddled. What is your take on the matter? Would you put up with excessive security measures if it meant your wallet was protected?